Selected palette
Mike Novak-Smith · final design confirmation
One confident direction.
Ready for your final look.
California Coast brings together approachable Southern California warmth, proven property expertise, and clear paths for buyers, sellers, and professional assignments.
Standard Residential Sales, REO's & BPO's, Short Sales, & Consulting.
Southern California real estate
Local knowledge.
Practical guidance.
An experienced advisor for residential sales, specialized property work, and the decisions in between.
01 · confirmed visual direction
California Coast, refined around your notes.
The selected direction stays bright, established, and distinctly Southern California. Seafoam and light peach soften the palette; editorial type and rounded shapes keep it polished and welcoming.
Selected typography
Cormorant Garamond
DM Serif Display
Source Sans 3 keeps body copy, labels, forms, and property details clear at every screen size.
Selected shapes
Rounded and composed
Generous curves make important actions easy to recognize without making the brand feel casual.
02 · assembled page blueprint
Each page now has one approved purpose.
The alternate layouts have been removed. What remains is the single assembled direction that will guide the website build.
Advisor First
Mike’s experience and practical guidance establish trust before property discovery.
Discovery First
Search, communities, buyer resources, and Mike’s guidance lead the experience.
- Start your search
- Browse by community
- How Mike helps buyers
- Plan a buyer consultation
Expertise First
Strategy and property knowledge build confidence before the consultation.
- Position Your Property
- Experience
- Property Knowledge
- Home Details / property intake
- Client Stories
- Request a Home Consultation
Interactive Map Search
Buying Buddy’s map and property results share one responsive search experience.
Expertise First
One clear service overview routes visitors to the right kind of help.
Credentials First
Experience, scope, and service area establish confidence. REO leads before BPO.
This portion will be completed after Susan’s clarification reply. No deliverable format is being finalized yet.
Region First
A regional overview leads into communities, property types, and local context.
Proof First
Credentials, market experience, and property expertise lead into Mike’s story.
Stories + Proof
A featured client story adds context; verified source and rating signals make more reviews easy to scan.
Guided Paths
Visitors begin with their goal and move to practical resources and answers.
Conversation First
A short, welcoming form is the primary next step, supported by direct contact details.
04 · final design confirmation
Confirm the assembled direction.
This is not a new design-choice round. Please confirm that the combined direction above reflects your final selections, or leave one concise adjustment for Greykhat.